Forbes
Published: Jul. 16, 2025, 11:08 p.m.
"Earlier this year, someone asked me the following question: “If you could go to just one pro event all year, what would it be?” My immediate answer: The Beer City Open.
My reasoning at the time (I had never attended before in person) was simple: Major League Pickleball’s Mid-Season tournament being held at the 2025 Beer City Open, presented by AHC Hospitality, and the event is a throwback to the early days of the league, where every weekend crowned a winner and every match was on a knife’s edge in terms of pressure and excitement.
Win and move on, lose and your chances of breaking a profit for the weekend were badly damaged."